People can buy almost anything, at any time and in any physical place, online these days. Understanding the questions that concern clients before purchasing online are key drivers of ecommerce. Before purchasing online, every customer asks:
♦ Do they trust the website. Is it completely legal? Is it secure enough to carry out financial transactions?
♦ What is the delivery and return policy. How many days will shipping take? What if the product will not be what I expected? How will the store refund (credit or replacement)? Who pays for the shipping to return the product?
♦ Pricing policy. What is the final price of the products including all additional costs? Is this the best available deal?
♦ The completeness of information about the product. Is there enough information on the website to make a purchasing decision?
♦ Why am I actually buying this. Do I really like it? What if I have questions about the product?
What are the key drivers of ecommerce?
The key drivers of ecommerce are:
♦ Imperceptible movement from PC to the mobile device to the store. For better engagement with customers and relevant customer experience online retail has to optimize mobile user experience and be with the customer during the entire buying journey.
♦ Omnichannel SaaS solution for all commercial operations. It is worth using a single commerce platform. By adopting only one cloud platform the business can, in the future, remove the need for system integrations. Also this allows the reduction of operational costs and gains real-time visibility.Thus the online retail business can deliver more advanced services faster because of three main factors: scalability, intricacy and velocity – which are the crucial key drivers of ecommerce.
♦ Implementing personalized promotions based on real-time data. This allows the business to improve the customer experience and sell more. Targeting offers and communications reassures clients that only one single version of the truth exists.
♦ A trustworthy website. This should be considered as one of the most important key drivers of ecommerce. According to research 6 out of 10 online buyers are concerned about online security. Shoppers need to understand clearly the warranty conditions and shouldn’t have any doubts about the security of the source. The security certificate should be displayed on the website.
♦ An intelligent way to track and manage orders inside of the company as well as physical delivery to clients. Every online retailer should have very clear shipping and returns policies. 65% of users feel that returning products purchased online is a difficult process. Also 61% of customers state that they would abandon a shopping cart if it didn’t offer free delivery. It is good to have centralized order management across all channels, real-time inventory and globally connected suppliers and distribution partners.
Omnichannel solutions like: live streaming videos, interactive selling platforms, virtual showrooms, online chat and co-browsing are key drivers of ecommerce.
Whisbi is the only company that integrates all of these into one universal solution, bringing the real store experience online.
Find out more about how one of our clients is using Whisbi’s live streaming solution to sell more and better.