Why Customer Experience is the Only True Brand Differentiator

The rules of competition are changing! Customer experience is largely becoming a C-level strategic initiative for many companies in order to meet the changing expectations of customers and create new competitive advantage. Customers are becoming more and more informed and empowered through the use of digital technology, which is profoundly affecting their expectations and influencing their buying decision. Today’s market is full of outstanding products, which means yo...

Leading live video streaming solutions on the market

People spend more time with digital video than with social media. YouTube no longer holds the monopoly on video influencers and creators. More and more live streaming solutions are appearing everyday. Between April 2015 and November 2015, the amount of average daily video views on Facebook increased from 4 billion to 8 billion. In July 2015, Periscope users watched 40 years' worth of videos every day.There are 7.395 billion people on Earth:

♦ 3.419 Billion Internet Users (46% Penetr...

Live streaming video engagement: how online video is impacting the way that people engage?

“Most of the content 10 years ago was text, and then photos, and now it’s quickly becoming videos. I just think that we’re going to be in a world a few years from now where the vast majority of the content that people consume online will be video”

Mark Zuckerberg

Visual information transmitted to our brain is processed 60,000X faster than text. So it is hardly surprising that 51.9% of marketing professionals worldwide state that video is the content with the best ROI. Live streaming video increases online engagement and intera...

How real time video can help traditional retailers to sell more online

Most people like to shop. According to Ryan Howell, an associate professor of psychology at San Francisco State University in California, the impulse to buy comes from people's survival instincts: many years ago, when people saw something they wanted, they had to grab it because they would probably never come across it again.Understanding “what”, “where”, “how” and “when” are key to building a rewarding buyer journey.Today consumers don’t have time to go to physical stores, whereas shopping online is convenient and available 24/7. But what are the real e-commerce advantages that online-only retailers h...