How real time video can help traditional retailers to sell more online

Most people like to shop. According to Ryan Howell, an associate professor of psychology at San Francisco State University in California, the impulse to buy comes from people's survival instincts: many years ago, when people saw something they wanted, they had to grab it because they would probably never come across it again.Understanding “what”, “where”, “how” and “when” are key to building a rewarding buyer journey.Today consumers don’t have time to go to physical stores, whereas shopping online is convenient and available 24/7. But what are the real e-commerce advantages that online-only retailers h...

Online shopper profile: who shops online? Almost everyone…

Physical stores are still the main retail touchpoint for consumers but online retail increased by 18 percent worldwide in 2015 to $994.5 billion (comparing to $839.8 billion in 2014). That is why it is crucial for retailers to have a detailed understanding of their online shopper profile. The biggest e-commerce market in the world is still the USA but China is closing the gap. Many experts believe that the future of online commerce is in China. So what is the typical "online shopper profile"?

How often do customers buy products online?

The future of automotive retail

Automotive manufacturers are focusing on a new source of sales - The Internet. Why? Because consumers dedicate more time researching online at home and on their mobile phones so that they can spend less time in showrooms or dealerships. This is why omnichannel retail is the future of automotive retail. By the end of 2016, between 50 and 60 percent of sales leads are expected to come through online channels. Slightly ahead of the game, in November 2014, South Korean automobile giant Hyundai launched a service cal...

Innovating automotive retail

Automotive retailers now actively embrace new innovative technologies. The IT and automotive industries, in spite of all their differences, still have one thing in common. They are closer to a wider range of consumers than any other technical sector. Cars and IT have universal appeal. Together they are creating exciting customer experiences, presenting the industry’s latest cutting edge designs and truly innovating automotive retail.Today, topics explored in automotive publications increasingly overlap with themes discussed in IT magazines and journals...