By Whisbi Marketing | July 1, 2016
People spend more time with digital video than with social media. YouTube no longer holds the monopoly on video influencers and creators. More and more live streaming solutions are appearing everyday. Between April 2015 and November 2015, the amount of average daily video views on Facebook increased from 4 billion to 8 billion. In July 2015, Periscope users watched 40 years' worth of videos every day.There are 7.395 billion people on Earth:
♦ 3.419 Billion Internet Users (46% Penetr...
By Whisbi Marketing | June 3, 2016
“Most of the content 10 years ago was text, and then photos, and now it’s quickly becoming videos. I just think that we’re going to be in a world a few years from now where the vast majority of the content that people consume online will be video” Visual information transmitted to our brain is processed 60,000X faster than text. So it is hardly surprising that 51.9% of marketing professionals worldwide state that video is the content with the best ROI. Live streaming video increases online engagement and intera...
By Whisbi Marketing | May 27, 2016
Most people like to shop. According to Ryan Howell, an associate professor of psychology at San Francisco State University in California, the impulse to buy comes from people's survival instincts: many years ago, when people saw something they wanted, they had to grab it because they would probably never come across it again.Understanding “what”, “where”, “how” and “when” are key to building a rewarding buyer journey.Today consumers don’t have time to go to physical stores, whereas shopping online is convenient and available 24/7. But what are the real e-commerce advantages that online-only retailers h...
By Whisbi Marketing | May 23, 2016
Physical stores are still the main retail touchpoint for consumers but online retail increased by 18 percent worldwide in 2015 to $994.5 billion (comparing to $839.8 billion in 2014). That is why it is crucial for retailers to have a detailed understanding of their online shopper profile. The biggest e-commerce market in the world is still the USA but China is closing the gap. Many experts believe that the future of online commerce is in China. So what is the typical "online shopper profile"?
How often do customers buy products online?