The myths of live streaming

We have previously written an article about different ways of using live streaming video for businesses. Now let us talk about live streaming as one of the trendiest online developments nowadays. Everyone is using it whether it is on a personal or a business level. We see live streaming on social media such as Facebook and Twitter, but there are also some leading brands, which are implementing live video on their websites, to connect with their audience in real time and improve their online customer engagement.Adidas has been driving l...

How Human Service in a Digitalised World Improves Customer Engagement

Brands today are facing increasing pressure to remain competitive. They try to differentiate themselves by offering customers user-friendly or cheaper services. This means brands are forced to innovate digitally, or risk becoming outdated and unattractive to customers.Technology can help brands initiate conversations, avoid disappointment and limit impact on customer service. Brands need to have a human vision of customer service in order to show their customers and prospects that they care about them. Luckily for them, marketing is quickly becoming what marketers have always dreamed of – real ...

How real-time customer engagement benefits brands

Customer engagement is a combination of emotion and behavior; it is the interaction of how customers feel and what they actually do. Engaged customers have positive sentiments toward the company and are actively involved with the company’s products or services.In fact, Yahoo research showed that “Online live viewers are more likely to feel excitement, immediacy, and connection” towards a brand during live-streaming video. This clearly shows big positive correlation between real-time content and online cust...

Whisbi is attending Mobile World Congress 2017 in Barcelona

Whisbi will be taking part in the Retail & Digital Commerce Guided Tour available to all attendees at Mobile World Congress. Our dynamic team will be showcasing our revolutionary customer engagement platform at our stand 8.1 J89 in the App Planet, so make sure you visit us.Whisbi will be attending the 2017 Mobile World Congress in Barcelona, Spain from Monday, February 27 – Thursday, March 2, 2017. With over 2200 c...