Why customer experience is the new competitive advantage [INFOGRAPHIC]

The European Commission regularly publishes white papers tackling the most significant business innovation trends that have high impact on the economy and people’s lives. In their recent ‘Customer Experience - Enhanced Customer Support’ report, they've envisioned an exciting new era that will fundamentally shape the future of business.

Customer-centric company revolution: how to stay competitive

In this brand new customer landscape, transformed by forces such as the multi-channel, multi-device customer journey or the need for omnipresent immediacy and advance...

Using video to build consumer trust in B2C e-commerce

In order to have a successful business relationship both sides need to trust each other. But…What is trust?There are a lot of definitions for it. Trust is a feeling or belief about the integrity, kindness and ability of the other party. We learn to trust others by observing their behavior. A great deal of trust is earned when somebody fulfills a promise they had made before, for example.Trust is therefore build through time. Several interactions with the same person give us a background that we can use when we have to choose whether to trust him or her or not. Affection has a part in building trus...