Key drivers of ecommerce: Top 5 questions that users ask before buying online

People can buy almost anything, at any time and in any physical place, online these days. Understanding the questions that concern clients before purchasing online are key drivers of ecommerce. Before purchasing online, every customer asks:

♦ Do they trust the website. Is it completely legal? Is it secure enough to carry out financial transactions?

♦ What is the delivery and return policy. How many days will shipping take? What if the product will n...

Whisbi awarded with the Horizonte PYME

It gives us great pleasure to announce that The Spanish Ministry of Economy and Competitiveness (MINECO), within the State Plan of Scientific and Technical Research and Innovation 2013-2016, has awarded Whisbi with the Horizonte PYME for the Project Mobile Videoconference System for Hybrid E-Commerce.This award has helped Whisbi to obtain the Seal of Excellence quality label that the European Commission gives to promising projects submitted under the SME instrument of Horizon 2020 achieving a score equal ...

What brands need to understand about mobile shopper buying journey

People never go to a store without a wallet. The same can be said about mobile devices. This year, for the first time, mobile traffic in e-commerce has surpassed traffic coming from desktop. Mobile has become a connection between the online and offline worlds: retail doesn’t have online or offline customers now, retail has consumers. More than two-thirds of customers are using their mobile devices inside stores. Understanding the mobile shopper buying journey has emerged as one of the crucial points in retail.

Some facts about the mobile shop...

New mobile e-commerce buying behavior: the biggest challenge and opportunity for marketers

Mobile e-commerce buying behavior has changed the entire online retail market. In general there are two ways to work with e-commerce: a Direct Model and an Online marketplace. In the case of a Direct Model, the company has a website dedicated only to their products. An Online marketplace is shared by multiple manufacturers and vendors (Amazon, Alibaba).
"It’s almost like sleeping with the enemy. And the biggest and scariest is Amazon"
If a company wants to build a brand, the direct model of e-commerce is the easiest way to obtain this. As technology advances, mobile is becoming a crucial channel fo...