Whisbi awarded with the Horizonte PYME

It gives us great pleasure to announce that The Spanish Ministry of Economy and Competitiveness (MINECO), within the State Plan of Scientific and Technical Research and Innovation 2013-2016, has awarded Whisbi with the Horizonte PYME for the Project Mobile Videoconference System for Hybrid E-Commerce.This award has helped Whisbi to obtain the Seal of Excellence quality label that the European Commission gives to promising projects submitted under the SME instrument of Horizon 2020 achieving a score equal ...

What brands need to understand about mobile shopper buying journey

People never go to a store without a wallet. The same can be said about mobile devices. This year, for the first time, mobile traffic in e-commerce has surpassed traffic coming from desktop. Mobile has become a connection between the online and offline worlds: retail doesn’t have online or offline customers now, retail has consumers. More than two-thirds of customers are using their mobile devices inside stores. Understanding the mobile shopper buying journey has emerged as one of the crucial points in retail.

Some facts about the mobile shop...

New mobile e-commerce buying behavior: the biggest challenge and opportunity for marketers

Mobile e-commerce buying behavior has changed the entire online retail market. In general there are two ways to work with e-commerce: a Direct Model and an Online marketplace. In the case of a Direct Model, the company has a website dedicated only to their products. An Online marketplace is shared by multiple manufacturers and vendors (Amazon, Alibaba).
"It’s almost like sleeping with the enemy. And the biggest and scariest is Amazon"
If a company wants to build a brand, the direct model of e-commerce is the easiest way to obtain this. As technology advances, mobile is becoming a crucial channel fo...

Car sales: Yesterday, Today and Tomorrow

Where are the biggest automotive markets?The largest automobile market worldwide is China (28% market share) and then the US (22.4%). During Q3 both of these markets have shown steady growth in car sales.Car sales in the whole of the EU increased by 14.6% compared with the same period in 2014. The manufacturer that is leading the way in Europe is the VW Group with a market share of 25.3%, then the PSA Group  - 10.5% followed by the Renault Group - 9.6%.The five biggest car sales markets in Europe are...