The future of automotive retail

Automotive manufacturers are focusing on a new source of sales - The Internet. Why? Because consumers dedicate more time researching online at home and on their mobile phones so that they can spend less time in showrooms or dealerships. This is why omnichannel retail is the future of automotive retail. By the end of 2016, between 50 and 60 percent of sales leads are expected to come through online channels. Slightly ahead of the game, in November 2014, South Korean automobile giant Hyundai launched a service cal...

Key drivers of ecommerce: Top 5 questions that users ask before buying online

People can buy almost anything, at any time and in any physical place, online these days. Understanding the questions that concern clients before purchasing online are key drivers of ecommerce. Before purchasing online, every customer asks:

♦ Do they trust the website. Is it completely legal? Is it secure enough to carry out financial transactions?

♦ What is the delivery and return policy. How many days will shipping take? What if the product will n...

Key Christmas ecommerce Metrics for online retail

Every online retail business should track their key Christmas ecommerce metrics. The Christmas holiday season is a challenging, but profitable time for online retail. It is quite common for a company to achieve 40% of their yearly revenues during the last quarter. The number of orders and average order size typically increase compared with the rest of the year.

Key Christmas ecommerce metrics: what do your customers want?

For customers, Christmas means more than just holidays. It stirs memories of bustling st...

What brands need to understand about mobile shopper buying journey

People never go to a store without a wallet. The same can be said about mobile devices. This year, for the first time, mobile traffic in e-commerce has surpassed traffic coming from desktop. Mobile has become a connection between the online and offline worlds: retail doesn’t have online or offline customers now, retail has consumers. More than two-thirds of customers are using their mobile devices inside stores. Understanding the mobile shopper buying journey has emerged as one of the crucial points in retail.

Some facts about the mobile shop...