By Zsofia Kerekes | February 19, 2015
Some time ago, retail stores were little more than four walls with endless aisles, racks and shelves of merchandise inside. Then came e-commerce, taking the 'tangible' away from the experience. It was all about offering the best price, beating search results and getting the product fast into shoppers' carts, then homes. Nowadays, the future of the shopping is at the intersection of digital and physical.
Omnichannel innovations shaping the store experience
More than two-thirds of retailer...
By Zsofia Kerekes | February 13, 2015
We are happy to announce that our brand new white paper '10 Tips to Create an Effective Omnichannel Retail Experience in 2015' is finally here! 10 tips for an effective omnichannel retail experience in 2015.
How to live up to omnichannel expectations and differentiate your customer experience In this report, we take a look at retailers' top problems that may stop them from increasing their overall sales productivity and providing a top-notch customer experience. As customer-centric thinking is at the heart of omnichannel, we'll also try to inspect what potential reasons may lead to these problems from a customer poi...
By Zsofia Kerekes | October 23, 2014
Everyone is talking about the emerging need for connecting the worlds of online and offline retail and going truly ‘omnichannel’. Now, Whisbi is really making this happen, creating a patented solution that will revolutionize the world of retail.
Our SaaS solutions have been acclaimed for effectively combining the best of phone and online communications. Well, we’ve just added an exciting third dimension: physical stores.
By Luigi Mallardo | October 8, 2014
In our fast-paced, tech-savvy digital age, one might assume that customers prefer digital communication whenever possible and won’t resort to traditional methods. And they would be proven wrong.
Mistake #1: Underestimating the importance of phone
In fact, old habits die hard. Trends clearly show that phone is still by far the most frequently used channel when it comes to customers reaching out to businesses. And this is not a peripheral phenomenon, neither in terms of geography nor in terms of market size.