New mobile e-commerce buying behavior: the biggest challenge and opportunity for marketers

Mobile e-commerce buying behavior has changed the entire online retail market. In general there are two ways to work with e-commerce: a Direct Model and an Online marketplace. In the case of a Direct Model, the company has a website dedicated only to their products. An Online marketplace is shared by multiple manufacturers and vendors (Amazon, Alibaba).
"It’s almost like sleeping with the enemy. And the biggest and scariest is Amazon"
If a company wants to build a brand, the direct model of e-commerce is the easiest way to obtain this. As technology advances, mobile is becoming a crucial channel fo...

How Whisbi is helping to sell more cars online

The first step that a customer normally takes when they want to buy a car is researching online. Car buyers are want to be sure that the car they want has the exact features and options they are looking for, but the average car buyer physically visits only 1.8 dealerships. So the question for automotive companies is “How to start to sell more cars online?”. In general, car shoppers are not able to go to the dealership straight after they have found an interesting car online. They just don’t have enough time for this. Whisbi can help automotive comp...

Disrupting the car buyer customer journey

Since the late 19th century, when cars were first manufactured and sold commercially, the car buyer customer journey has remained largely the same for almost 100 years.

Traditional car buyer customer journey

♦ Customers visited dealerships and talked directly with salespeople.

♦ Staff in dealerships answered questions and explained the benefits and features of different models of cars to clients.

Why are people still afraid of buying cars online?

Many people are afraid of shopping online. Even internet savvy millennials. Especially when we are talking about buying cars online. Buyers need a tangible experience with the car and have concerns about sharing personal information. However, the internet has become a major player in auto sales. According to a McKinsey report, ten years ago an average buyer visited 5 dealerships before making a decision. Now they visit 1.8. People are spending more time researching online in advance and less time at dealerships.