By Whisbi Marketing | July 11, 2019
It seems like there’s a new marketing buzzword every other month—but Conversational Marketing isn’t one of them. This new way of marketing enables you to directly reach your target audience at the bottom of the funnel when they’re ready to purchase, thanks to the authentic, back-and-forth conversation of a chatbot. While the word “chatbot” sounds too new-age for most customers, 37 percent of customers in the U.S. said that they trust a chatbot to deliver a quick, accurate and reliable answer in the case of an emergency, according to
Read more By Whisbi Marketing | July 10, 2019
An overview of Conversational Marketing for the modern consumer; how Conversational Marketing works, how it benefits brands and how to implement it as a strategy. What is Conversational Marketing?Conversational marketing is a method of engaging with web visitors and converting leads via dialogue-driven activities. This style of marketing puts a focus on interactions with the consumer, not simply one-way transmission by the brand. Conversational Marketing aims to create relationships with the consumer by buildi...
By Whisbi Marketing | April 10, 2019
Whisbi, the leading Conversational Sales platform for enterprises that helps brands sell more online, announced that Kuan Foo has joined the company to lead the product team as Product Director. Kuan will be responsible for developing the product strategy, with a particular focus on the enterprise market and will report directly to the CEO, Alex Bisbe.In the previous five years of his career, Kuan worked in disruptive tech startups like
Twitch and well-establishe...
By Whisbi Marketing | February 19, 2019
An overview of conversational sales for the modern consumer; how conversational sales works, how it benefits brands and how to implement it as a strategy.What is conversational sales? Conversational sales is a dialogue-driven approach to online sales. This approach relies on engaging with the customer via online tools, avoiding friction points such as request forms. Conversational sales is based on the principle of only selling to those customers who are ready to buy and simply facilitate...
