The changing role of car dealers: confessions of an automotive online expert

Someone who started his journey as a car salesman, moved to different retail manager roles to eventually use his insider experience as a trainer, consultant and writer is surely the most interesting person to ask when it comes to the changing role of car dealers, as part of our expert series.Joe Webb, founder and president of US consulting firm DealerKnows is often recognized as 'the funniest person in the car business', yet the insights he has shared about the changing challenges of car sales should be taken seriously by all automotive companies.Read his confession and golden advice below:

What sets a good car sal...

Exclusive Automotive trend report from US expert Lauren Fix, the Car Coach

Meet the new generation of Automotive customers

A whole new breed of customers are 'taking the wheel' and car companies need to find the fast lane that lead to those consumers or they will soon get left behind.But how are customers' expectations changing? What do they really want in 2015 - starting with discovery over the purchase and customer service experience to maintaining the car?What are the key differences between different customer generations - or even between women versus men?Will customers become more open to purchasing cars online and how are dealerships reacting to all this?These are just ...

Experts About the Digitalization of the Car Industry (White Paper)

Automotive is an especially exciting industry that has been hit hard by the recession a few years back and faces fundamental challenges yet again.The customer behavior is undergoing a rapid transition, with terms like 'omnichannel', 'seamless customer experience' or 'multi-device customers' infiltrating sales in all sectors. More and more customers go online to search information about products and compare options without making it to physical retail locations at all.They also demand companies to think in a more customer-centric way, providing them with the same seamless experience no matter the touch point.The c...

14 Retail Experts Reveal Their Favorite Shopping Experiences

Day by day, millions of people purchase goods around the world. Whether it's a small shop on the corner, a stand at a local fair, a high street location, a huge mall with hundreds of stores or an online business, the journey we go through impacts our perception. Sometimes, it's a completely neutral experience; just 'means to an end' with nothing specific happening on the way.On other occasions, it can all be frustrating, painful or complicated. Such disappointing moments erode the relationship between the company and the person without any doubt.Then, there are the great moments. Shopping experiences that live on in our...