By Zsofia Kerekes | March 5, 2015
According to Google’s research study ‘Influencing Offline’
, four out of ten people prefer researching online and purchasing offline, a behaviour also known as ‘ROPO’, ‘webrooming’ or ‘reverse showrooming’
. That means that 40% of customers use the internet to research information about a product or service they want to acquire but head to a physical store to make the final purchase.Webr...
By Zsofia Kerekes | February 25, 2015
We are glad to announce that our new app for Glass has arrived at the store! We mean it both literally and metaphorically, thinking about the opportunities this opens up to Retail & E-commerce businesses. Industry experts agree that smart glasses such as Google Glass itself have a great potential in the enterprise sector
.When our team have developed our new omnichannel solution, we've envisioned a world where sales representatives can showcase their physical products to web visitors via re...
By Zsofia Kerekes | February 19, 2015
Some time ago, retail stores were little more than four walls with endless aisles, racks and shelves of merchandise inside. Then came e-commerce, taking the 'tangible' away from the experience. It was all about offering the best price, beating search results and getting the product fast into shoppers' carts, then homes. Nowadays, the future of the shopping is at the intersection of digital and physical.
Omnichannel innovations shaping the store experience
More than two-thirds of retailer...
By Zsofia Kerekes | February 13, 2015
We are happy to announce that our brand new white paper '10 Tips to Create an Effective Omnichannel Retail Experience in 2015' is finally here! 10 tips for an effective omnichannel retail experience in 2015.
How to live up to omnichannel expectations and differentiate your customer experience In this report, we take a look at retailers' top problems that may stop them from increasing their overall sales productivity and providing a top-notch customer experience. As customer-centric thinking is at the heart of omnichannel, we'll also try to inspect what potential reasons may lead to these problems from a customer poi...