Retail banking in the age of assistance and conversational commerce

The majority of customers today buy or research online. They are very aware of new emerging technologies and are expecting that brands offer them better assistance in their online customer journey, regardless of the industry or sector. Banks need to start addressing customers’ needs for on-demand real time information and support it with live human interactions online. Although bots have become a trendy tool in the banking sector, the latest research reveale...

How Conversational Commerce Improved Online Sales Conversion up to 40% of Two Biggest Telecommunication Companies in US and Europe

Engaging with customer in real time is the primal need for Telcos to secure their position in the digital market. Their marketing actions need to be focused on providing an engaging customer experience. Live video engagement has become a revolutionary way for marketers to execute a successful real time marketing strategy - enabling brands to connect directly with their customers online.Live video chat allows a connection between the brand and its web audience in real time, combining the benefits of an open B2C webinar and a chat. While the concept of live chat has been around for years, ...

Live Video: Helping Marketers Survive the Shift Towards Real Time Marketing

Although traditional brick & mortar retail business is decreasing, the online retail or e-commerce is growing substantially year on year. CMOs and marketers are trying to find ways for brands to maintain the same personal relationships with their customers online, as more and more customers turn to digital channels when researching for products and services and are requesting information in real time.

Live video engagement presents a strategic opportunity for marketers to make their brands relevant in the digital age and hel...

How digital banking is changing customer engagement

Digital banking is starting to revolutionise customer’s behaviour, expectations and needs. Why? It makes the customer's life easier which is exactly what they are looking for: being able to execute banking transactions with just one touch or one click instead of waiting in line at a bank and losing time.

The challenge however is that customers can still find it hard to resolve some banking issues regardless of the channel they are using which ultimately creates an opportunity for the banking sector to develop a transparent, trusted and user-friendly digital ...