Using video to build consumer trust in B2C e-commerce
By Zsofia Kerekes | April 3, 2014

In order to have a successful business relationship both sides need to trust each other. But…What is trust?There are a lot of definitions for it. Trust is a feeling or belief about the integrity, kindness and ability of the other party. We learn to trust others by observing their behavior. A great deal of trust is earned when somebody fulfills a promise they had made before, for example.Trust is therefore build through time. Several interactions with the same person give us a background that we can use when we have to choose whether to trust him or her or not. Affection has a part in building trus...




