By Whisbi Marketing | July 6, 2017
In the brave new world of changing market models (offline to online) and increasing number of choices, Telco customers are more empowered than ever before. It is no longer the customer who has to find a provider, but rather the provider that has to engage and retain the customer. The market has become more competitive as the internet has given the telco brands a vast opportunity to expand their business. Telcos, therefore, need to find new ways to execute great push marketing strategies in both in-store and online.Read more
By Whisbi Marketing | June 21, 2017
Telecommunication companies have been battling it out against one another for the best offers, promotions, bundles etc. E-commerce became a big opportunity for telcos in the sense that it has created an ocean of online offers for customers to choose from. With many telcos going digital, customers are overloaded with numerous marketing messages coming their way when only a few are actually relevant to them. Telcos should make it easier for the customers to find them by finding them first. Studies have shown that a major part of the customer research journ...
By Whisbi Marketing | June 6, 2017
Image source: Skoda UK
Around 75% of car research is done online and by 2027 it is expected that 1 in 5 cars will be sold online. It is an exciting time for automotive manufacturers. While customers currently still prefer to purchase a vehicle offline, a large part of the purchasing journey is already digital. Although the online purchase will certainly pick up significantly, customers first need to be given the confidence from brands, by providing them with an engaging...
By Whisbi Marketing | May 29, 2017
Do you remember those blurry early-mid 2000s when we would rush to our desktop computers at home and dial up to our internet to browse or chat? And dread it when the signal would cut out for no reason? Only 15 years later, internet activities have gotten simpler thanks to the evolution of technology that has changed the way we communicate, consume information, buy, interact, decide etc. In a matter of years, we were able to push all innovation boundaries to a whole new level; to the point where consumer needs, behaviors, and trends are changing faster than seasons. Read more