Jeep: live virtual car showroom experience helps monetize online leads
Jeep belongs to a subsidiary of Fiat Chrysler Automobiles, one of the biggest automotive groups in the world. Their current product range consists of sport utility vehicles and off-road vehicles. The iconic Jeep has a leading market share among US brands.
In the automotive industry, experts predict that by 2020, almost 60-70% of car sales leads will come from digital channels. At the same time, the number of visits made to dealerships before a purchase has radically dropped.
This poses new challenges to businesses. But what is the sad reality?
So you have to ask yourself a painful question: are your web visits actually making a business impact?
To cure this, Automotive companies need to find a way to maximize the number of qualified digital leads and send them to the dealerships.
Fiat Chrysler Automobiles was well aware of all this. With regard to their iconic Jeep brand, they wanted to:
Luckily, Fiat Chrysler Automobiles found the answer in Whisbi and its live virtual showroom experience, which they’ve also been successfully using for their Fiat brand.
Whisbi is the only solution that in one click, automatically ‘teleports’ online visitors to showrooms or dealerships, where sales reps can use the camera of smart glasses or smartphones to showcase vehicles in real time.
This is part of an engaging omnichannel customer experience, synchronizing a phone call with video, co-browsing, chat and tracking, all at once with a patented technology.
Thanks to Whisbi, companies can:
How does it exactly work?
Whenever a potential customer arrives at Jeep’s website…
Jeep has just secured a valuable follow-up appointment with a potential customer – driving a qualified lead who’s already interested to the dealerships!
Thanks to Whisbi, Jeep has managed to increase the number of test drives booked and customized quotes for prospect customers made, better monetizing web visits and sending leads to the dealerships.
The stunning KPI-s of the project have once again proven that live video and the possibility to bring the real dealership experience 100% online are the next revolution in the automotive industry.