We’ll elaborate this statement more during this exclusive guide, where we’ll tell you everything you need to know about the 3 main trends, which include Social Shopping, Live Commerce and Virtual Selling. What do these options mean? What are the benefits of these solutions? Start reading and learn more along the way!
What is Social Shopping?
Social Shopping, also known as Social Commerce, is a growing and changing field of online marketing that works in conjunction with social media and online shopping growth. Fashion and shopping-related blogs use social commerce and media to entice shoppers to purchase linked items online.
With social commerce, the entire shopping experience – from product discovery and research to the check out process – takes place right on a social media platform.
What is Live Commerce?
Live Commerce is a service that combines live video streaming with instant purchasing – whether that be from selling an actual product during a stream or receiving support from a social community through a chat function or reaction buttons. Learn more about this service in our dedicated blog post with everything you need to know about Live Commerce.
Live commerce is the act of selling products online through live video while shoppers interact with the brand in real-time.
What is Virtual Selling?
Referring to our quick-start guide to virtual selling: the collection of processes and technologies by which salespeople engage with customers remotely with both synchronous and asynchronous communications.
Virtual selling allows you to engage with your prospects on a different level and the magic word here is video.