In the modern, hyper-connected world, customer engagement is more important than ever before.
Today’s online consumers have a shorter attention span than ever before, and higher expectations from brands when it comes to engagement, interaction, and service.
And, in many cases, businesses are failing to meet these expectations — 54% of customers now say companies need to fundamentally transform how they engage.
The rewards for doing this are impressive. Customers who are fully engaged represent a 23% higher share in profitability, revenue, and relationship growth. Plus, research from the Temkin Group found that companies earning $1 billion annually can expect to earn an additional $700 million within 3 years of investing in customer experience.
The message is clear: it’s never been more important to connect with your customers at every stage of the funnel. Brands that fail to do this effectively will pay the price, and those that get it right stand to make big gains.
One of the best ways to do this is through live engagement. Done right, live engagement allows you to connect with your customers, capture their attention, and achieve your goals at every stage of the sales funnel.
In this guide, we’ll take a look at what live engagement is and how brands can use it to maximum effect. We’ll look at some brands already using it successfully, and why it’s so important and useful.