A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot. And marketers are paying attention, with 28% investing more in live streaming. Find out more about the power of Live Broadcasting in this chapter.
Through video, you can help build the trust between your audience and your brand by making it more personal and giving them a behind the scenes view. Done right, it can be an important and valuable lead generation tool. Building trust with your audience and expanding your marketing strategy is key. Viewers can ask questions directly during the live broadcast and presenters can connect with them on a personal level.
At Whisbi, we designed our Live Engagement Platform for top of the funnel customer engagement & lead generation. With our lead capture (chatbot) integrated into our Engage solution, you can start capturing lead data from your viewers while they are watching your broadcast. This way, you prove the value of the channel internally and externally. The chatbot automates lead qualification based on your business rules and engages high-intent leads on your website. You can move qualified leads to a specific product page, a web form or even directly to a conversation with one of your sales agents to make an even faster conversion.
Go where your customers are
Engage with your customers. Every. Single. Time. It’s so important to really understand their needs and live up to their expectations. Ask your audience what they want to see during a Live Broadcast and change your strategy where necessary. People don’t want to be sold, they want to be engaged and connected to your brand. If people are on your website, it means they’re interested in whatever you have to offer – that’s audience interaction. Take advantage of that by live streaming to capture their attention. Simply think about your business and go where your audience is. Yes, it’s that easy.
Integrate these steps into your sales strategy
Live streaming is useful anywhere in your sales cycle where you would like to have higher conversions. For example email subject lines that contain the word ‘video’ are 8x more likely to be opened.
Before you start integrating live broadcasting in your sales strategy, it’s important to focus on the type of content you want to send to your customers. What are you going to stream? What will your audience be watching? You need to fulfill their needs and the only way to do that is to make sure your content aligns with their interests.
It’s important to ask yourself who the presenters for your broadcast are, how many times a week you want to go live and where you would like to start. You don’t have to broadcast for hours in a row. If you start live streaming you can begin with 30 minutes and see how it goes – as long as your content is interesting the audience will keep watching. Be consistent: stream for example every Friday at 11 am so your customers know when to tune in.
The results you can achieve
If done right, video streaming can be a very effective way to make your company distinctive in the minds of your audience. The potential for live interaction (such as Q&A) creates a far more engaging experience. This way, you avoid the overly produced look of other marketing videos and bring a personal touch to the table. Let’s take a look at our clients results: