Top 2014 retail experience innovations and trends in 2015

2014 has been the year of the World Cup, the Horse, the Radiant Orchid Pantone shade, the Banana Bread as a food search term and that of…Omnichannel Retail. Retailers such as Rebecca Minkoff, Kate Spade Saturday or Waitrose have been paving the way for an innovative fusion between brick-and-mortar and digital, offline and online shopping.

This has been empowered by technology innovations such as beacons, mobile, wearables or disruptive omnichannel solutions like that of Whisbi.

The 25+1 most inspiring recent shopping experiences by retailers

Collecting remarkable examples, we’ve been looking for an answer to the intriguing question how and why e-tailers are opening physical stores whilst retailers integrate digital solutions into their practices. We’ve also taken a glance into the crystal ball of retail to predict what trends will shape the shopping culture of 2015.

Curious? Check out our presentation below (click on ‘View Fullscreen’ to enjoy it in full size):

Learn more about our unique approach to omnichannel retailing.

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