Hyundai Mexico

Hyundai generates over 100 test drives per week for their dealerships via their website

Challenge

Hyundai Mexico became an innovation leader in the American Automotive industry, as they partnered with Whisbi to launch the Hyundai Live project in 2018. This enabled the brand to combine existing online tools with the level of service and knowledge achieved at a car dealership.

“The brand saw over 1 million viewers during 9 months of broadcasting and were sending on average 70 pre-qualified leads to their dealerships, per month.”Read the full story

This has drastically improved their customer experience by providing convenience and online support to web visitors and guiding them through the online buying journey while researching for a new car.

Hyundai realized the potential of conversational marketing and the impact this solution can have on their cost saving & bottom line. They wanted to provide playbooks for common questions and current car models on their website and be able to help every single web visitor, regardless of the time of the day and make sure potential customers get their questions answered and can complete their research quickly to make a purchase decision.

 

Solution

Whisbi’s Conversational Sales Platform was a perfect fit for the brand. Not only does it work together with their existing live broadcasts, but its Conversational Sales Convertor feature also works independently, which means that on-demand information is available 24/7 on their website and the brand’s services are only one click away at all times.

 

Whisbi’s Conversational Sales Convertor is specifically designed for the automotive vertical’s digital transformation journey – to increase unassisted conversion rate for pre-sales on the website, from current, low-converting web forms. It covers full workflow customization from top to bottom of the sales funnel with solutions that combine various technical products designed to meet specific business cases. This typically includes unassisted hybrid lead capture and lead qualification and 3rd party reporting integrations, such as Google or Adobe Analytics.

 

 

The best thing about this innovative solution is that customers don’t have to be tech-savvy to use it. Whisbi’s Conversational Sales convertor has been designed so that anyone, regardless of age or familiarity with technology, can get immediate value quickly and easily through a conversation. This saves Hyundai’s customers from the dreaded hold music of the hotline and creates a positive interaction with the brand.

 

Results

Thanks to the partnership with Whisbi, Hyundai has managed to successfully transform their website into a lead generation tool for their dealerships. The brand has seen amazing results with the Conversational Sales Convertor so far:

• Over 100 leads sent to dealership every week*

• All of the leads were unassisted (automated through the Convertor)

• 600 impressions to get a qualified lead

*offer requested or test drive booked

As result of the performance improvements seen with the Whisbi platform, on May’20 Hyundai Mexico also integrated Assisted Selling solution to their sales operations, making them the first automotive brand in Mexico to implement this technology.

Hyundai in numbers

100 LEADS

SENT TO DEALERS PER WEEK

100%

UNASSISTED LEAD GENERATION

1 LEAD

= 600 CHATBOT IMPRESSIONS

About Hyundai MX

“Hyundai Live has been an amazing platform to approach our online consumer and find out what they really want to know about Hyundai Motors Mexico. Furthermore, with the implementation of the Assisted Selling Solution we are setting a completely new standard in online car buying journey for our users, bringing a more personalized, dealership experience online.

Whisbi has been a great partner in achieving our goals and helping us being the first auto brand to bring this technology to our digital users in Mexico and the North America region.”

Salvador Jordán,
Head of Marketing and PR

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